Given that the average person is bound to lose nearly 400 pens in their lifetime, giving someone a promotional pen can be a parachute at the right moment. Whether they need to take down the number of a client, potential employee, or even for a date, a pen can be a gamechanger. Promotional pens allow your brand to have an impact with new customers while also serving a real everyday purpose.
Here are five reasons why pens are the perfect marketing tool for your brand.
1. Cheap, Light, and Easy
Pens are one of the most affordable pieces of promotional material that any company can offer to the clients or potential customers. They can cost pennies on the dollar and be turned around quickly if there's a big event on the horizon.
Pens can be included when any materials that you send out to customers or clients. If you need to send them a catalog or paperwork, include some pens along with your package. Every time you sell something or ship anything to anyone, including a pen or two to get them acquainted with your logo.
Pens are the easiest kind of promotional material to get out to your clients. And since they're so cheap, you can hand them out without worrying about costs. When you make larger promotional items like bags or articles of clothing you have to manage costs in a way you don't have to with pens.
Because of the low cost and ease of getting them out there, promotional pens are the ideal product for marketing your business, company, or non-profit.
2. Always In Demand
Given that Americans lose or toss out 1.6 billion pens every year, there's no slowing down of how many pens we use or we need. Pens are always in demand no matter what industry we're in.
When it comes to government bureaucracy or legal documents, pen on paper still prevails over photocopies or digital signatures. In many cases, a real signature is the only thing that's considered official by these authorities.
Pens aren't going anywhere and neither will the want for a free one. When it comes time to reach for a pen, we almost expect to find one for free. The idea of paying for a pen can seem vulgar when by the time we reach middle age, we must have paid for hundreds that we didn't completely empty.
3. So Many Options
With the wide variety of pens that are available to create promotional items out of, there's something that seems customized to your own business model.
If your business is focused on correcting or fixing problems, you could make a series of red pens so that people associate you with crossing out mistakes. If you're in the world of high-end financial investing or stock exchanges, you can create promotional pens that are high-quality and executive level.
If quantity is the most important element, you can customize pens that have a unique grip or shape that are still cheap.
There are pens that are made expressly for entrepreneurs, others that are catered to more lighthearted brands, and those that come in fun colors. If you're in a high-end market, consider a metal pen over a plastic pen to show your customers that you don't skimp when it comes to quality and service.
If you give them a beautiful high-end pen, they'll forever associate you with class and quality.
4. Branding That Gets Passed Around
The crazy thing about promotional pens is that they don't often stay in one place for long. If you're in the pharmaceutical industry and send three pens to a doctor's office, you'd be surprised at how your pens move. They'll be in the hands of a patient to sign a document, then being used to write a prescription, or schedule an exam later.
Every time they touch someone's hand, you get customer content and awareness of your brand.
Most marketing experts agree that someone needs to see or hear about a brand a few times before it makes an impact. With the help of promotional pens, your brand will end up making lots of quick impacts with your customers or clients.
Your pen could end up moving from the home of the person you send it to, to their workplace, and then in the home of someone else. We often pick up pens accidentally and then bring them to new locations with us. If this happens to your pens, you'll end up getting lots of extra promotion with very little extra effort.
5. Promotion That No One Will Reject
When you're out handing out fliers to potential clients and customers, they might quickly reject them. Rather than risk spending money on promotional items that immediately go in the trash, try out promotional pens.
It's rare that someone will throw away a working pen for no reason. Pens are one of those things that people keep around "just in case". Even a pen that doesn't work might end up living in a junk drawer for years, allowing people to see your name constantly.
If it ends up in a pen holder on someone's desk, your pen will forever be associated with their work and allow your brand to pop in their head.
Promotional Pens Might Just Win You Customers
The more often people rely on your promotional pens, the more often they'll associate your pens with success. When your pens allow them to complete tasks or do the work they need to do, they'll connect your brand name with their own achievements.
If you're wondering about the impact that free promotional items can have on your business, check out our latest guide.