It is stated that the luxury pen market will boom through 2024.
The biggest contributing factor to this exponential growth is the desire for customized, personalized experiences. Pens have already been used as promotional items, but now the humble pen is creeping into the world of the luxury brand.
Luxury branding may sound expensive, and it certainly can be. But it does not mean it has to be.
Read on to find out why the mighty pen is now one of our favorite luxury promotional items. And how to utilize this small accessory to keep your customers coming back for more.
Pens Can Elevate You to a Luxury Brand
The word "luxury" evokes a certain sense of business, but it is more about the experience these days.
Receiving a free gift is a great way to make a good impression on prospective customers or your business's regulars. Treating your customers with an exclusive, helpful experience will keep them coming back. This fine treatment will also put your business at the forefront of their minds as the best of the best.
With a few great promotional items to back up a good experience, you will be sure to draw in more customers. Then you will be able to deliver the luxury brand experience.
Pens Can Be Customized
Small business branding can be tricky, as it often requires quite an investment. Small businesses do not often have spare money to spend on branding.
Pens are inexpensive, offering an efficient return on investment. Pens are also easily customizable with your logo or slogan, or even a helpful tip for your customers to remember.
A customized pen is a fantastic, inexpensive way to keep your brand at the top of mind for your customers. A pen is a customer experience that customers can carry with them, unlike an ad that is often forgotten.
Pens Are Useful
The best part about utilizing pens as luxury promotional items is that they are outstandingly useful.
Giving away pens at trade shows, passing them to a potential customer after a conversation, or even giving them away to area businesses are great ways to advertise your business.
Individuals with your pens, whether they're simple ballpoints or luxury pens, can get plenty of use out of your pen. They will also be reminded of your business whenever they pick up your customized pen.
Pens Build Brand Awareness
There is no better promotion than one that customers will not forget.
Advertisements, whether they are in print form or digitally, can be ignored, forgotten, or not hit the right note. Offering a customized pen to a customer after a great conversation is like handing them a business card that they can use in their everyday lives.
Luxury Branding Isn't Just for Big Corporations
The world of advertising is no longer exclusive to the biggest businesses.
To turn a profit, all businesses must jump into the advertising game. To elevate your business to luxury brand status, consider your promotional items.
Our experts at PensXpress are ready to help you create the promotional pen that will work for your business. Contact us for pricing options today.