Your Own Events
Maybe you'd like to organize events for people who live in the region. You might host a gathering at your business headquarters, or you could rent space. Such an event doesn't have to cost all that much, and it can be an unparalleled opportunity to promote your brand. You can plaster your name and logo all over the venue, and those who have a good time are likely to become customers or recommend you to people they know.
Creating your own function can be a true bonding experience for you and your staff members. You can get to know one another better as you spend time after work planning the event.
Exciting choices abound. You could have a barbecue or a family picnic, one that's complete with clowns and games like tug-of-war. Other options include a pizza party, a costume party or a fancy gala at a restaurant or function hall.
You might decide to host an event that benefits a favorite charity. Food drives, car washes and silent auctions are just three kinds of functions that collect resources for worthy groups. A great thing about having such a get-together is that it accomplishes more than one goal. You get to help people in need, all of your participants can rightly feel proud of themselves, and you'll boost your company's reputation. Indeed, I love going to these sorts of affairs. Everyone at them always seems so happy.
When you're planning an event, make sure you know what demographics you're targeting and what kinds of food and entertainment your guests would be most likely to appreciate. If you start with a clear vision for your happening, it's easier to make all of the small decisions regarding logistics, decorations, music, door prizes and such. You might even want to invite a few other companies to help you prepare, execute and pay for this gathering.
Whether you're running your own event or you're a guest at someone else's, keep your eye out the entire time for people you can approach and introduce yourself to. Smile broadly, and keep making eye contact during those exchanges. Above all, have a trusty personalized pen close by at all times, ready to slide into someone's hand.