Did you know that 25% of consumers remembered a logo based on the colors chosen?
Designing a logo is one of the most important components for a new brand. The logo will give your customers a glimpse of what you have to offer, which is why you need to get it right.
Read on to learn how to create the best logo design to go great on pens, apps, websites, and more.
1. PinPoint the Nature of Your Business
Before you start choosing font types, it's a good idea to reflect on your business's nature. Although it seems as if there are more important decisions to make, the logo will reflect your business's values, so you must give it some thought.
Start by asking who your target audience is, your core values, niche, and what sets your business apart. Once you get the answers to these questions, you will have a better idea of your logo.
2. Think About the Emotion You Want to Convey
Emotion is a powerful selling tool, so you should think about the emotion you want to convey to your customers when designing your logo.
Before they learn about your products and services, the first thing they will see is your logo. Think about whether you want to convey a playful, serious, professional, or relaxed tone to your customers.
3. Pay Attention to the Competition
If you're in the process of designing a logo for your business, you should keep an eye on the completion.
Paying attention to what the competition does will give you a better idea of what customers look for, what works for them, and what doesn't. While you should never copy what your competition does, it allows you to see what you can do better.
Once you study the competitions' logos, pay attention to the design, emotion font, etc. Think about what you like and dislike about their logo and consider it when designing your logo.
4. Choose the Right Colors
When choosing the colors for your logo, you need to give some thought to the colors you should use.
Choosing the right color is about more than deciding between two shades of blue. Colors convey different emotions for people, so you need to keep this in mind.
For example, while white represents purity and cleanliness, red represents power and confidence.
5. Keep It Simple
When designing a logo, there's a lot of pressure to include enough information, so your customers know what you're about.
However, when you're in the process of designing a logo, you need to remember that less is more. You should avoid making the logo look too busy, or else your customers won't get the message. You want the logo to be simple and memorable.
Are You Ready to Start Your Next Logo Design?
Now that you know how the steps to take when creating the perfect logo design, you're ready to get started.
When creating the perfect logo, it's important you keep it simple, choose the best colors, check out the completion, and narrow down your company values.
Once you've created the perfect logo, you're ready to share it with your customers.
Contact us today to request pricing on our specialty pens for your business.