Six out of 10 people keep a promotional item they have received for at least two years. Additionally, 53 percent of these people use their promotional product at least once a week.
As you can see from these statistics, promotional products can have a huge impact on your business and your customers.
One of the easiest products to give away is custom engraved pens.
Not only are these affordable, they can also be customized with business information and available in bulk. This allows you to reach hundreds of customers with a single order.
If you have never used promotional pens in your marketing efforts, learn why they are great for building your brand, here.
1. Promotional Products Can Change Consumer Behaviors
Offering promotional products, including custom engraved pens, can actually change buying habits. There are many consumers who are willing to switch the brand they use to receive a free promotional item.
As a result, advertising a "free gift with purchase" can be any branded or promotional item. Something as simple as a free branded pen can actually convince your competitor's customers to come to you.
2. They are an Effective, Low-Cost Marketing Strategy
If you run a small business, you may only be able to dream of a huge advertising campaign spread across various media channels.
While you may not be able to "go big," you can still achieve the marketing goals you have with low-cost promotional products.
Pens are the ideal promotional items for small businesses and startups - they are affordable and effective.
3. Achieve Instant Brand Recognition
Brand recognition means that a customer can identify your business and what you offer right away just by seeing your logo.
For example, you know McDonald's right away thanks to the yellow arches.
The promotional pens you offer customers will ensure that consumers easily recognize your business.
4. Gain More Exposure
TV advertisements and billboards are seen by consumers for a few seconds and then usually forgotten soon thereafter.
However, a pen is something that will last, and something some may use on a daily basis. Also, others will see this pen and your logo when the consumer uses it. As a result, you gain much more exposure.
5. Encourage Customer Loyalty
Custom pens can actually help to build customer loyalty.
You need to make sure you choose a high-quality pen, that is branded with your logo or information. By doing this, you re likely to build a sense of loyalty with your customer, which means they are more likely to shop with you in the future.
Are Custom Engraved Pens Right for Your Business?
It doesn't matter how big or small your business is, or what industry you operate in, custom engraved pens can be an invaluable promotional tool.
If you are ready to see the amazing results that custom pens can have for your business, then contact our company and order samples of the pens we offer.