Do you think that you need small business promotional items?
Promotional items for small business can complement or even replace traditional advertising. They're effective because your brand stays in front of potential customers for a longer period of time.
Read on to learn how your small business can benefit from promotional items.
Your Business is Remembered
With traditional advertising and online ads, it takes 6-7 impressions for your brand to be remembered. Not only that, you may get a 1-2% click-through rate on your ads.
Small business promotional items are much more effective at creating brand recognition. Up to 76% of people remember a brand on a promotional product.
People also keep promotional products. Your investment is working for you up to two years after your initial spend.
About 80% own one or more promotional product, and 60% will keep them for two years.
More People Will Do Business with You
Your business isn't based on providing a great product or service. It's built on relationships. For your customers to do business with you, they have to know, like, and trust your business.
Promotional items for small business can build trust between your business and potential customers.
Since they keep your products around and they remember your brand, they are much more likely to do business with you.
Promotional pens offer the best cost per impression. Each view costs one-tenth of a cent.
Better Than Business Cards
How many networking meetings have you gone to where you exchange business cards, and nothing happens after that?
You both become business card collectors, or those cards get thrown away. People don't have a Rolodex of business cards anymore, which is why 9 out of 10 business cards wind up in the trash.
You can make your networking events more successful by giving away pens with your contact information instead of a business card.
Tie Online Marketing and Offline Marketing Together
The great thing about promotional items is that you can create a consistent brand message that ties your online marketing and offline marketing together.
Usually, when someone finds out about your business, they'll take a look at it online. They'll see what kind of presence you have and if they feel that your business is trustworthy.
If you gave away a pen at a networking meeting, you can create a special website URL and landing page just for people who receive your pens.
You can offer a white paper or download that's useful to people. This is an additional way to build your audience and their trust with your brand.
Small Business Promotional Items
There are few marketing tools that have stood the test of time. Small business promotional items are just as effective now in today's noisy world.
You can use them to create a brand identity, build trust, and increase your business.
Do you want to know how you can use promotional items in your business?
Contact us today to see which promotional items are right for your small business!