If you want to hand out promo pens, you can help your brand, find new clients and grow your company. However, plenty of people hand out pens, and you will want to make them stand out from the rest. If you do so, not only will you please your current or potential clients, but you will, in the long run, grow your company. With that being said, here are three ways to make your company's promotional pens stand out from the pack.
Bright colored: Most pens are a conservative blue or black. While this is okay, if you want to stand out, consider white or yellow. Think about it for a minute and you will realize that standing out with a nice color is a way to get people to notice your pen. Again, people will have an easier time spotting your pen if you give one that's brightly colored. Furthermore, when using a light color, make sure the logo or phone number is readable as it's easy to use the wrong color with the wrong print.
Good pen: Without a doubt, if you hand out a pen, you will excite people. However, if you hand out a 10 cent pen, you are going to bother a lot of people. While you don't want to spend 20 dollars on a pen, you should offer one that people will truly enjoy. When doing so, one will keep it longer and not toss it. Again, while this is an investment, it will pay off greatly if you hand out solid pens people will actually use in their day-to-day life.
Just a brief mention: Now, it can be easy to run out and get a huge logo with your business information on the pen. But, if you want to show off your company name, you should do so tactfully. Remember, most of your competitors will bother the pen owner by putting their phone number, website and logo all over the pen. Believe it or not, that is counterproductive, and you should, instead, simply place your information on a small area of the pen. That way, people won't grow frustrated with a huge logo.
Remember, promotional pens are a great tool to convert people into clients. If you provide quality and make sure yours stands out, you will see the promotional pens have more of an effect than your competition's pens.