Are you considering promotional pens as one way to advertise your business?
According to a study by Sage World, 53 percent of the time, promotional products give a consumer a more favorable impression of a company. Also, consider the fact that the average American consumer holds onto promotional products for an average of 6.6 months, which makes them a smart, long-term investment.
Needless to say, a promotional item can be an effective way to put your business's name in front of consumers.
But how can you make your pens stand out from another company?
Incorporate a Pen Into Your Brand Image
Promotional pens are a unique way for you to further influence current and potential customers about your business.
One important way these pens do this is by helping to build an image of your brand in the minds of your target market. Even qualities like the color of your logo can create an impression on consumers.
According to Color Matters, a signature color can raise your brand recognition by more than 80 percent!
You can include your company's name and contact information, as well as a logo. But it doesn't stop there. If you use a unique character to advertise your business, you can include that in your pen's design too.
This way your promotional pen is an extension of your marketing campaign to keep your message consistent.
Use High-Quality Ink
It's also important that your promotional pens use a high-quality ink.
After all, you want these pens to be used by others - not put into a desk drawer and forgotten. One way to ensure these pens are being used is to choose a quality ink that flows freely from the pen.
How many times have you purchased a pen or picked one up at an event, and used it later, only to realize the ink clumped together or skipped as you wrote? Chance are, you didn't use it very long and may have even thrown it in the garbage.
But it's not just about the quality of the ink you use, it is how your pen puts ink to paper. Consider options like a fine or very fine tip, as well as roller-ball ink delivery systems.
Wrapping Up: Promotional Pens to Advertise Your Business
A promotional pen can leave a lasting impression on current and potential customers alike.
One way that pens will do this is because they have a utility that many other token promotional items do not.
Despite the digital age of today's business world, there is still a need for employees and consumers to use pens and pencils to do things like write down information and communicate ideas.
This helps to ensure that your pens will be used by the recipients. It also means that the user will be exposed to your company name and contact information that is included on your pens.
Contact us today to learn more about how at PensXpress, we work together with you to identify your needs and design a truly unique pen.