Running a business can be an overwhelming responsibility. You'll always have something new added to your to-do list. When it comes to keeping up with all of the best marketing strategies, it can feel like you're in over your head.
Many businesses these days tend to focus on digital marketing strategies like social media and blog development. While these can be useful, don't forget about other avenues.
For example, have you thought about promoting your business with branded pens? It's a worthwhile investment to market your business with pens. You don't have to rely on technology alone.
After all, consider how much money the marketing industry makes on a global scale. It's forecasted that in the year 2019 alone, the world will generate over $563 billion in marketing revenue.
In other words, don't limit yourself when it comes to marketing strategies. Keep reading to learn how to design your own promotional pens.
Start by Doing Plenty of Research
Before you order promotional pens for your business, it's important to compare the results of others. Don't be afraid to check out any branded marketing pens that your competitors have invested in.
Think about what styles and designs of promotional pens have caught your eye in the past. On top of that, are there certain types of pens that you prefer to use more than others?
Even if your favorite pens are more expensive than the simple types, it's worth the investment. After all, the goal for these promotional pens is for people to want to use them on a consistent basis.
At the end of the day, don't forget that your business's pens will be well worth the investment. In fact, even experts recognize that promotional products are still viable to market businesses. It'll be up to you to do enough research and planning for the ideal design for your business's pens.
It's Affordable to Market Your Business with Pens
As a responsible business owner, your top priority is your business's bottom line. You want to make sure that your business is making the most of its investments in marketing strategies.
That's one reason why using branded pens as promotional products is such a good idea. Ordering a large number of these pens isn't as expensive as other promotional products.
It's important that you ensure you've left plenty of room in your marketing budget for these pens. Take the time to evaluate how many promotional pens you can afford right off the bat.
Be sensible about this original number, too. If you only have fifty employees and a small customer base, ordering 1,000 wouldn't be in your best interest. A few hundred would get the job done.
Still, it's ideal to ensure that once you order the pens, you'll be able to pass each one of them. In fact, set a deadline for your business to pass out every pen so that your marketing investment ends up being profitable. Remember, you can always invest in another round of pens if you run out!
Ensure Your Branding Is Consistent Across All Platforms
One of the most important things when it comes to designing your business's promotional pens is to maintain your branding strategy. That branding strategy will go a long way in establishing recognition of your business by consumers. That quick recognition, in the long run, will be an invaluable asset.
Your business's brand, most likely, has its own designated color scheme. Your website and other promotional material use that color or colors as a signifier of your business. For that reason, remember your color scheme when designing your promotional pens, since your loyal customers likely will.
Your business's brand also uses a specific tone of voice that resonates with its targeted audience. It's a major part of your marketing campaign's message throughout all platforms.
In fact, your mission statement might be the best text, other than contact information, to include on your promotional pen. When it comes to contact information, remember the basics, such as its website and phone number.
At the same time, remember that there's only so much room on a pen for words and logos. That's why you need to keep the message as simple as possible. Don't go overboard and include every little thing about your business and brand.
If you have a brand logo that you want to include on the pen. If that's the case, take note that it needs to be a high-resolution version of that logo. Otherwise, the pen will look low-quality in design. In that sense, including the logo would be counterproductive for your brand's professional appeal to consumers.
Distribute Your Business's Promotional Pens Every Chance You Get
Once you've ordered your business's branded pens, there's still some work to do. You'll have to get your promotional pens to both your employees and customers one way or another.
For example, consider bringing a handful of these promotional pens to every networking event you attend. As a business owner, you know how crucial it is to develop and maintain professional relationships in your area. Don't underestimate the value of using these pens as business cards when you're networking.
In addition, find ways to pass out your promotional pens to your loyal customers. Perhaps you can distribute these pens as a "thank you" to customers who have spent a certain amount of money on your products or services.
Take advantage of every chance to hand one out. When people use them, it's likely that the friends, family members, or coworkers around them will notice your business and its branded message.
Invest in Your Business's Promotional Pens Today
In today's ever-expanding digital age, it can be easy to forget about physical marketing materials. Still, there's no need to limit yourself when you're investing in marketing for your business. Don't underestimate the power of a simple branded message on promotional pens.
You might still have questions concerning the ideal design to market business with pens. We're here to guide your design process and provide your business with top-quality promotional pens. To start, consider ordering sample pens on our website today.