Holding a promotional product giveaway is a fantastic way to grow brand awareness. To maximize your ROI, here are 9 giveaway ideas that actually work!
Promotional product giveaways are a great way to grow brand awareness, increase sales, and grab the attention of new and existing customers.
Did you know that American businesses spend $20 billion dollars a year on product giveaways?
The truth is that product giveaways work, and will continue to be a successful marketing strategy.
If used strategically and correctly, they can yield great results for your business.
Here are 9 amazing giveaway ideas that work.
Everyone loves discounts!
It's hard to resist a coupon, especially when it's for a great product.
Using your business's social media platforms, create a contest for people to enter to win a coupon.
10%, 20%, or more--the amount is up to you.
Offering coupons are a great incentive for customers to buy and use your products.
It's also a good way to get them to check out other items your business offers as well.
2. Hashtag contest
In the digital age, there's no question when it comes to whether or not you should incorporate social media as part of your giveaway ideas and strategy.
The answer is always yes.
Offering a coupon over your social media platforms is great, but so is sponsoring a hashtag contest!
Think of a creative #giveawayname that speaks to your business and #brand, and ask your followers and customers to post using it.
A hashtag contest will help you track your social media engagement and enhance your brand awareness.
It's also a fun way to build a community amongst your followers!
3. Photo Contest
Text entries work well for giveaway entries, but photographs are great too.
There's just something different and appealing about visual entries.
A photo contest will allow you to see a different side of your customers: the faces who help support your business each and every day!
You could sponsor this contest on Facebook, or on Instagram.
Ask your customers to post a photo with your product and answer your question of choice.
For example, you could ask them to explain why they enjoy the product or their favorite way to use it.
Plot twist: You could combine the photo contest with your hashtag contest, and have your contestants use the original #giveawayname you thought of in their caption for an extra entry!
A photo contest is a great, interactive giveaway that will give your customers the opportunity to be creative and connect with your business and other customers.
It's also a great opportunity to gather helpful testimonials at the same time that you can include on your website, blog, and other social media platforms.
4. Themed giveaway ideas
There are some giveaway ideas that never go out of style, and offering a themed prize is one of them!
A bundle of items that are related somehow is irresistible to customers.
It often feels more substantial than a singular prize, and makes the customer feel special as if they have won a series of hand-picked items just for them.
Your themed giveaway could center around anything from a specific product and related accessories to items related to a holiday or season!
5. Gift cards
Just like themed giveaway ideas, gift cards continue to remain a popular prize for promotional giveaways.
They're simple, accessible, and everyone likes to use them.
You can easily get a lot of them to include in your giveaway, and it's a great way to help drive sales.
You also know that the people who enter to win a gift card are return customers, or potential new customers with an interest in your products!
6. Everyday items with your brand on them
Another simple, but consistently popular giveaway idea is giving customers branded merchandise that they're sure to use repeatedly.
Who doesn't enjoy some free company swag?
Think mugs, cups, shirts, bags, and pens!
These are simple, practical items that we use every day.
Did you know that these promotional products are even shown to have better retention with customers?
So go ahead, leave your mark with these small but effective items!
7. Lead up to the grand prize giveaway
Nothing catches the eye more than the phrase "grand prize."
Plan a giveaway for one, and you're sure to attract the attention of your customers! Make sure you lead up to the prize by hyping it up with smaller prizes along the way.
This will allow more people to enter the contest, which is good for your business and engagement with your customers online.
The grand prize winner will feel even more special that they won the final prize over the previous ones, and it'll also make them excited to continue using your products.
It also ignites the curiosity of customers and makes them think: "What will the next grand prize be and how can I enter?"
8. Ask your customers what they want
One giveaway idea that is often overlooked is turning to your customers and asking them what they want.
This is an effective strategy because it shows you're interested in what your customers have to say, and what products of yours that they're using.
Getting feedback like this can be insightful.
It provides you with ideas about how to improve your current giveaway contests, and potential ones you can hold in the future.
9. Limited edition products
Similar to having a giveaway with a grand prize, there's also something enticing about offering limited edition items and products.
They feel like a rarity, a gem, a secret only a few can know about--a personalized product made especially for the customer.
Customers are drawn to limited edition products because it's exciting to feel this sense of exclusivity.
Your limited edition items can include already existing products with a special feature about them, or even a preview of a new product that hasn't been released yet.
These giveaway ideas are sure to inspire you and your efforts to increase your brand awareness, and keep customers coming back for more.
Utilize your business's social media platforms, listen to what your customers want, and give away items that are hard to resist like everyday objects and limited edition products.
Which giveaway idea will you try next?