9 Amazing Giveaway Ideas That Work

Holding a promotional product giveaway is a fantastic way to grow brand awareness. To maximize your ROI, here are 9 giveaway ideas that actually work!

Why Product Giveaways are a Great Marketing Strategy

Promotional product giveaways are a great way to grow brand awareness, increase sales, and grab the attention of new and existing customers. Did you know that American businesses spend $20 billion dollars a year on product giveaways? The truth is that product giveaways work, and will continue to be a successful marketing strategy.

9 Amazing Giveaway Ideas That Work

  1. Coupons
    Everyone loves discounts! It's hard to resist a coupon, especially when it's for a great product. Using your business's social media platforms, create a contest for people to enter to win a coupon. 10%, 20%, or more--the amount is up to you.
  2. Hashtag Contest
    In the digital age, there's no question when it comes to whether or not you should incorporate social media as part of your giveaway ideas and strategy. The answer is always yes. Offering a coupon over your social media platforms is great, but so is sponsoring a hashtag contest! Think of a creative #giveawayname that speaks to your business and #brand, and ask your followers and customers to post using it.
  3. Photo Contest
    Text entries work well for giveaway entries, but photographs are great too. There's just something different and appealing about visual entries. A photo contest will allow you to see a different side of your customers: the faces who help support your business each and every day!
  4. Themed Giveaway Ideas
    There are some giveaway ideas that never go out of style, and offering a themed prize is one of them! A bundle of items that are related somehow is irresistible to customers. It often feels more substantial than a singular prize, and makes the customer feel special as if they have won a series of hand-picked items just for them.
  5. Gift Cards
    Just like themed giveaway ideas, gift cards continue to remain a popular prize for promotional giveaways. They're simple, accessible, and everyone likes to use them. You can easily get a lot of them to include in your giveaway, and it's a great way to help drive sales.
  6. Everyday Items with Your Brand on Them
    Another simple, but consistently popular giveaway idea is giving customers branded merchandise that they're sure to use repeatedly. Who doesn't enjoy some free company swag? Think mugs, cups, shirts, bags, and pens!
  7. Lead Up to the Grand Prize Giveaway
    Nothing catches the eye more than the phrase "grand prize." Plan a giveaway for one, and you're sure to attract the attention of your customers! Make sure you lead up to the prize by hyping it up with smaller prizes along the way.
  8. Ask Your Customers What They Want
    One giveaway idea that is often overlooked is turning to your customers and asking them what they want. This is an effective strategy because it shows you're interested in what your customers have to say, and what products of yours that they're using.
  9. Limited Edition Products
    Similar to having a giveaway with a grand prize, there's also something enticing about offering limited edition items and products. They feel like a rarity, a gem, a secret only a few can know about--a personalized product made especially for the customer.

    These giveaway ideas are sure to inspire you and your efforts to increase your brand awareness, and keep customers coming back for more. Utilize your business's social media platforms, listen to what your customers want, and give away items that are hard to resist like everyday objects and limited edition products. Which giveaway idea will you try next?