If you've ever attended a trade show or received some free promotional items, you know that not every product is a slam dunk.
Branded giveaways aren't exactly a new phenomenon in the marketing world, but they're still surprisingly effective. After all, it's hard to turn down something for free.
If you want your branded giveaways to truly stand out, you'll need to take a more creative approach to your promo gifts. Here are three fun and creative things you can do to make your giveaways more successful.
1. Host An Exclusive Event
You work hard, day in and day out to bring your customers quality products or services, yet quality service isn't enough. You need to make your customers know how valued they truly are.
Host a lavish VIP event for your clients to show your appreciation.
Roll out a red carpet, have a photographer on hand, and offer delicious food and beverages.
Then, at the end of the evening as the guests begin to leave, treat them all to a gorgeous swag bag filled with all sorts of great branded gear and rewards.
Not only will the event do wonders for your brand's name, but your customers will understand just how much they mean to you.
Make sure that the items you include are usable. Items like pens and t-shirts are great additions to a swag bag, as they're something people need every day.
2. Hold A Trivia Contest
Everyone loves a little old-fashioned competition!
Instead of handing out flyers and pamphlets at your next convention or trade show, embrace the power of spectacle by holding a trivia contest.
Snag some passersby and play a trivia game related to your event and industry.
Best of all, no one has to lose. The loser can receive a small branded item or something of a similar nature, while the winner gets a bigger prize, such as brand new office supplies.
However, if you incorporate prizes into your branded giveaways, make sure they're useful to the customer. Otherwise, you're paying for a product a customer is just going to throw away or never use.
3. Create A Contest
One final way to generate hype for branded giveaways is by directly relying on the help of your customers and fans.
Crowd-generated content is a wonderful way to excite fans and let them feel more involved with your promotion. So with that in mind, create a contest for a new promotional product.
Take submissions from users on social media and your website and give the winner a monetary prize, as well as a special edition version of your product with their design.
Branded Giveaways Should Be Fun
At PensXpress, we understand that it's hard to grab your audience's attention. That's why you should use these fun techniques to get some buzz for your giveaway.
Speaking of which, don't forget that we can help you create beautiful branded products. Get in touch to request pricing or order your sample product today.