Promotional Pens are the Number One Promotional Item
Businesses place advertisements on pens for a very good reason. These types of pens help companies remind consumers about their products or services. Advertisements are normally placed on the side of the pen with information like the company’s name, address, and phone number making it easy for customers to keep in contact. Because pens are frequently borrowed or passed around from other people, pens with advertisements are an ideal means of reaching new customers.
WHY PROMOTIONAL PENS?
-Pens! Pens! Are Everywhere!Promotional pens are everywhere you turn. There’s no getting away from them and who would want to? Few people can say that they have never used one. Just look around any office, supermarket, doctor’s office, the local school, mall, department store, spa, gym, and you will find pens everywhere! Businesses that choose these pens are utilizing the best form of advertising outside of online social media networking. Furthermore, pens are popular items that people keep the longest. Everyone uses them, and if someone’s favorite pen happens to be one with a particular company’s logo, address, and phone number on it, that company will certainly gain in popularity and possibly acquire a number of new customers.
-Pens and Brand Recognition
The real purpose of promotional pens is to generate brand recognition for a company. Companies want to be represented in the most favorable light and have potential customers view them as dependable and trustworthy establishments. In addition, companies want to reflect who they are and what they offer. Brand recognition is vital and pens are possibly the best means of getting a company’s brand name out there. Not only that, advertising on pens is soft on the company budget too!
-Personalized Pen Selections
The selection of styles, shapes, and colors of pens have kept them in the mainstream of promotional items. Companies can order promotional pens regardless of their budget whether they need pricy refillable pens or ballpoint pens. There are funny pens, jumbo pens, translucent pens, stress ball pens, metal pens, plastic pens, and more! How many items used for advertising offer such a broad selection?
THE PROMOTIONAL PEN HAS EVOLVED
Pens used as advertisement has evolved. Today, there are multi-purpose promotional pens that include features like laser pointers for use during presentations. Others have digital clocks on them, highlighters, and even fingernail polish and lipstick! There are pens with stylus attached to them, covered in bling, designed as key chains, and you can bet there’s plenty more where those came from! Cheap promotional pens have their place; however, when a company invests in sleeker more expensive pens for advertisement they are catering to a very specific clientele. For example, when Mercedes presents their newest automobile, their choice of pen will be top quality.
BE SURE TO GET IT RIGHT
As with any promotional item, it is important for a company to consult with a marketing professional prior to having their pens go into production. This is a very crucial step since the area for advertising on pens is very limiting. It is vital that a company get full use of such a small space, and a marketing professional will help them do just that. It would be a pity to have 500 promotional pens produced that can’t be used because the logo is not proportioned to the space, the font was too small or large, or the pen selected turned out to be a bad fit for the company’s image.
PROMOTIONAL PENS MAKE THE BEST PROMOTIONAL GIFTS
Pens are resourceful, inexpensive, and far-reaching. They can be used at any event from charity get-togethers to large seminars. They are a product that fits any marketing tool and used by thousands, perhaps millions, of businesses around the world every day with astounding results. It’s easy to see why pens are still the most popular promotional item in the world, everyone uses them! stop using pens. It’s true. A Global Advertising Specialties Impressions Study carried out in eight countries like the United States, Italy, France, and UK, revealed that promotional pens are the number one promotional item favored by businesses, institutions, and consumers. In fact, writing instruments came in first followed by shirts and bags. Pens are fantastic for taking quick notes even with the technological age upon us. Sometimes it’s just quicker to take out a pen than opening a particular application on a mobile phone to jot down information.Businesses place advertisements on pens for a very good reason. These types of pens help companies remind consumers about their products or services. Advertisements are normally placed on the side of the pen with information like the company’s name, address, and phone number making it easy for customers to keep in contact. Because pens are frequently borrowed or passed around from other people, pens with advertisements are an ideal means of reaching new customers.
