Getting ready for your next trade show or event?
Wondering how to make the most of giveaways?
Great giveaways are a big part of having a successful trade show of any kind. People love getting free stuff and giving out promotional items can be a great way to spread awareness of your brand and make potential customers and clients remember you.
However, there are a few things you should keep in mind before going to your next trade show. Below we'll tell you 5 important things you need to know about trade show giveaways.
1. Branding Matters
The first thing you need to know is that when you use trade show giveaways you need to make sure that they are branded well. This means displaying your logo prominently on any items you give away.
While you would think a memorable item would be enough on its own to help customers remember your brand, you need to go one step further. Ensure that anyone you give the item to associates it with your brand name immediately. Otherwise, you may just be wasting your effort.
2. It Should Make Sense For Your Industry
The next thing to remember with giveaways is that a promotional item really needs to tie into your industry or your overall brand image.
While there may be cool items that you can give out, an item that seems too off-the-wall and random may not be the best choice. If you're selling automotive products does it really make sense to be giving out yo-yos?
It's important to think about the particular item you are giving away and to make sure it aligns with your brand. Promotional pens usually make a great, natural choice for just about any industry.
3. Flashiness Is Good
When a trade show is particularly crowded, it's important to do everything that you can to make sure your business gets noticed. The right item can be a very good way to get the attention of people walking by.
You want your item to stand out because an interesting item may create some buzz. You may find the people are talking about the trade show item if it's interesting enough.
An LED light pen can be a great choice that grabs a bit of extra attention at a trade show.
4. Trade Show Giveaways Need to Be Useful
Another thing to remember when choosing giveaways is that the item needs to be useful. Ideally, you want to choose a product to give away that a potential customer will be using not only during their time at the trade show but once they go back home as well.
This is why simple items such as pens work so well. If the item you give them is useful then they will have it by them often. As a result, they will continually see your brand name and remember your company as they go about their day.
5. Timing is Everything
You should also remember that it matters when you give a promotional item to a potential customer. While a giveaway can be useful at the end of a sale, giving it away early on is an even better idea.
When you give to others first, you encourage them to give to you. By providing value even in a small way upfront you will have a better chance of getting them to listen to your pitch or consider your product or service.
Trade show giveaways can be very useful for promoting your business at an event. However, it's important that you do it right and think carefully about what promotional item you want to use. By following the tips above you'll have the best chance of having potential leads and customers remember you long after the event is over.
Ready to buy some promotional pens for your next event? Contact us today to learn more about what we can do for you and your business.