COVID-19 is hitting everyone hard economically, but small businesses are being disproportionately affected. The average small business has only 27 days worth of cash in reserve, and coronavirus has already outlasted that timeframe with no end in sight.
That's why, if you run a small business, you're going to need some amazing marketing strategies that generate revenue fast as soon as you open your doors. Digital marketing is great, but sometimes you also need to give high impact promotional products to potential clients.
The single best custom promo product on the market? Pens! These are useful, versatile tools that are both inexpensive and easily customizable. Read on for some tips on how to get your custom promotional pens noticed by the people that matter!
1. Create an Amazing Design
One of the biggest reasons that pens are such a high impact promotional product is that they're so highly customizable. You can choose from a wide variety of shapes, styles, and colors before buying in bulk quantities. This gives you the option to mix and match if you need more than one customized design.
The first thing that you'll need to look into when designing a promotional pen is the type of pen itself that you want to give away. High-quality metal pens are a classic promotional item that people are sure to love, but there are cheaper plastic varieties if you're on a budget.
You can also get colored gel pens to show other businesses and clients how funky and exciting your businesses is. If you want to show people that you're interested in versatility, there are also multicolor pens that have ink in many different hues!
Our page makes it easy to upload text, images like logos, and more.
2. Host Branded Giveaways
Approximately 3.8 billion people around the world use social media. This means that a lot of marketing is going to take place on platforms like Twitter, Facebook, and LinkedIn.
More importantly, these digital platforms are the primary place that you're going to build and grow your brand. This means that you'll create a cohesive brand name, slogan, logo, and color scheme that people are going to associate with you.
A strong brand means that you'll be in people's minds and garner more repeat customers.
In any case, once you build your brands on social media, you can use these platforms to host giveaways for promotional products. This is a fun way to get people interacting with your webpage and having fun -- it's also an excellent way to build brand loyalty.
Giving away a few high-quality pens is an amazing way to go. They're small and therefore easy to ship (and inexpensive to send out in the mail). If you do want to send out something a bit bigger, though, you can create swag packs that incorporate branded pens as well as other customized items that go with them. This means t-shirts, coasters, and more!
3. Head to Conferences and Conventions
In an increasingly digital world, almost all marketing is moving towards being digital. While online marketing is a great way to reach out to a wide audience, it's important to give people a good old-fashioned handshake every once in a while.
A full 95% of marketers believe that meeting potential clients face-to-face is an important way to generate leads and make sales. After all, the formation of a human-to-human connection is made more likely when you can look someone in the eye and hear their voice. Connecting with another person makes people feel more strongly towards your services and likely to choose you over your competitors.
It's no secret that those in attendance at conferences and conventions are drawn to tables that have the best swag. If you want to stand out, you're going to need to give away swag that has utility as well as being engaging, unique, and interesting.
Pens are the perfect choice because everyone will use them at some point or another. In fact, they may even have immediate utility to those who want to make notes on various services or businesses (such as your own). That's why they're the perfect item to give away at these events.
4. Market at Other Events
Pens are incredibly portable, which means that it's easy to take them to another event if you don't give them all away at a single conference. They also are appropriate at all sorts of venues, so you don't need to limit yourself to business conventions!
Try giving promotional pens out at sporting events, religious gatherings, and other places where there are a lot of people gathered. While no other item is universally useful- baseballs are good for baseball games but not for gala events- pens have a place everywhere. Whether people are taking notes, marking place cards, or doodling on napkins, custom pens are sure to be of use.
Order Impact Promotional Products Today
There are a lot of high impact promotional products out there, but none are anywhere near as creative, useful, or versatile as pens are.
Now that you know how to get your promotional pens noticed after the COVID-19 quarantine, it's time to start designing some custom pens that people are going to love. Click here to design and order sample pens at a low price! Doing this will allow you to compare and contrast the various styles of promotional pens that we offer so that you can make a definitive choice on which ones you like best.
To help ensure you're one of the businesses that not only survives but thrives after this crisis is over, you'll want to start working on your marketing plan now!