Investing in promotional pens is one of the best decisions that any business eager to increase its marketing reach can make. Unlike mailers or printed advertisements, pens are tools that potential customers might use every day. If you're investing in personalized pens to promote your business, you've made the right decision.
However, you might be unsure as to what the best content to have printed on your pens is. Certainly, you don't have as much space to work with as you would with a large poster or mailer. However, if you're clever, you can really say a lot in that small space. Here are some tips on what to have printed on your pens.
Include Your Company Name - This sounds like it should be a no-brainer. However, many businesses will forget to include this most basic thing. It's important that you include your company's name on your pens, even if you're working with limited space. After all, you are trying to brand your company, and one of the best ways to do this is by encouraging customers to remember your company's name.
Include Contact Information - Including contact information is also vital. For many businesses, this is as simple as including a phone number. However, other companies are more frequently opting to include their company's website in lieu of a phone number. You'll have to think about what is a more useful approach for contacting your business. If you think that directing customers to your company's website is more useful for driving sales, then include a URL instead of a phone number.
Include A Short Slogan - As stated before, you don't have a whole lot of space to work with. This is why it's crucial that you figure out a short, one line slogan to include on your pen. If your company doesn't already have a slogan, or it's too long to print, then try to come up with something unique but succinct. It should be short and sweet, but reflect the nature of your business. Examples of good slogans include, "Your #1 source for business supplies," or, "A quick and fair electrician." Both of these slogans give a clear impression of the business without taking up too much space.
If you're investing in pens to market your business, you've made the right choice. With these tips, you can effectively use the space on the pen to successfully market your business.